Privacy Policy

This Privacy Policy (hereinafter "Policy") issued by lv88b (hereinafter "lv88b", "we", "us", or "the Platform") and applies to all personal data collected, processed, stored, and used in connection with your access to and use of the lv88b online gaming and sports betting platform available at https://lv88b.cam (the "Website" or "Platform").

lv88b takes the privacy and security of your personal data seriously. We are committed to handling your information transparently, responsibly, and in accordance with applicable data protection laws and best practices. This Policy is designed to give you a clear and honest account of exactly how your personal data is managed when you interact with lv88b — whether you are visiting as a guest or registered as a Member.

By registering an account on lv88b or otherwise using our services, you confirm that you have read, understood, and consented to the data practices described in this Policy. This Policy should be read in conjunction with lv88b's Terms & Conditions, which are incorporated by reference. If you have any questions about how your data is handled, please refer to Section 15 (Contact Us) of this Policy.

For the purposes of this Privacy Policy, the following terms carry the meanings set out below:

lv88b collects personal data that is necessary, relevant, and proportionate to the purposes for which it is processed. We do not collect personal data beyond what is required to operate the Platform and deliver our services to Malaysian players. The categories of personal data we collect are as follows:

• Full legal name (as shown on your Malaysian Identity Card or passport)
• Date of birth (to verify the21+ age eligibility requirement)
• Email address and contact phone number
• Residential address, including city (e.g., Kuala Lumpur, Petaling Jaya, Penang, Johor Bahru, Shah Alam)
• Copies of identity documents submitted during KYC verification (MyKad, passport, proof of address)

• Payment method details (e.g., Touch 'n Go eWallet account reference, Boost account reference, GrabPay reference, FPX/DuitNow bank details, Maybank/CIMB/Public Bank/Hong Leong account identifiers)
• Deposit and withdrawal transaction records, including amounts (denominated in MYR/RM), timestamps, and payment method used
• Cryptocurrency wallet addresses where applicable (BTC, USDT)

• IP address and approximate geolocation derived from IP
• Device type, operating system, browser type and version
• Session data, including login timestamps, pages visited, and time spent on the Platform
• Betting and gaming history, including game selections, wager amounts, and outcomes

• Content of live chat conversations with lv88b customer support agents
• Email correspondence with lv88b's support team
• Records of responsible gambling requests, including self-exclusion and deposit limit submissions

lv88b collects personal data through the following primary channels:

• Account Registration: Data submitted directly by you when creating your lv88b account, including name, date of birth, email, and contact number.
• KYC Verification: Identity documents and supporting information submitted voluntarily during the mandatory KYC verification process.
• Deposits & Withdrawals: Payment and financial data generated automatically when you transact on the Platform via supported Malaysian payment methods.
• Platform Usage: Technical and behavioural data collected automatically through cookies, session tracking, and server logs when you browse or play on the lv88b Website.
• Customer Support: Information shared by you in the course of contacting our 24/7 customer support team via live chat or email.
• Third-Party Verification: Data received from third-party identity verification, fraud prevention, and AML screening providers engaged by lv88b.

lv88b processes personal data only where a valid legal basis exists. The primary bases on which lv88b relies to process your data are:

lv88b uses your personal data only for the purposes it was collected for. We do not use your data for unrelated purposes without seeking additional consent where required. The specific purposes for which your data is used include:

• Creating, managing, and securing your lv88b Account, including authentication and fraud prevention controls.
• Processing deposits and withdrawals via Malaysian payment methods including Touch 'n Go eWallet, DuitNow, FPX, Maybank, CIMB, and others.
• Conducting KYC and age verification to ensure compliance with the21+ eligibility requirement and AML obligations.
• Delivering customer support services in English, Bahasa Melayu, and Mandarin through our24/7 live chat and email channels.
• Administering bonuses, promotions, and VIP tier rewards for eligible Members.
• Operating and improving the lv88b responsible gambling programme, including processing self-exclusion requests, deposit limit settings, and cooling-off periods.
• Sending you account notifications, transaction confirmations, and security alerts that are necessary for the management of your account.
• Sending marketing communications (only where you have opted in) regarding lv88b promotions, new games, and platform updates.
• Conducting internal analytics to understand user behaviour, optimise the Platform, and improve the Malaysian player experience.
• Detecting, investigating, and preventing fraud, collusion, money laundering, and other prohibited activities.

lv88b does not sell, rent, or trade your personal data to any third party for commercial purposes. Personal data is shared with third parties only in the following specific, limited circumstances:

• Payment Processors: Your financial data is shared with verified Malaysian payment gateway providers (including FPX, DuitNow, and e-wallet operators) solely for the purpose of processing deposits and withdrawals. These providers are contractually bound by strict data protection and confidentiality obligations.
• KYC & Identity Verification Providers: Identity documents and verification data may be shared with authorised third-party KYC service providers engaged to verify your age and identity in compliance with our regulatory obligations.
• AML & Fraud Prevention Services: Transaction data and account activity may be shared with anti-money laundering screening services and fraud detection providers as part of our compliance programme.
• Game Content Providers: Anonymised gameplay data (game selections, bet volumes, and session data) may be shared with our licensed game studio partners for game performance and RTP auditing purposes. Individual player identity is not disclosed to game studios.
• Legal & Regulatory Authorities: lv88b will disclose personal data to competent governmental authorities, law enforcement agencies, or courts where required to do so by applicable law, court order, or regulatory direction.

lv88b uses cookies and similar tracking technologies on the Platform to ensure functionality, enhance performance, and deliver a personalised experience. Cookies are small data files placed on your device when you visit the lv88b Website.

You may manage your cookie preferences through your browser settings. Please note that disabling essential cookies will affect Platform functionality. Non-essential cookies may be declined without affecting your ability to use core lv88b services.

lv88b retains personal data for no longer than is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention periods apply:

• Active Account Data: Retained for the duration of your active Account on the lv88b Platform.
• KYC & Identity Documents: Retained for a minimum of five (5) years following account closure, in compliance with AML record-keeping requirements.
• Transaction Records: Financial transaction records are retained for a minimum of five (5) years for compliance and audit purposes.
• Customer Support Communications: Retained for a period of two (2) years from the date of the communication, or longer if the communication relates to an unresolved dispute.
• Marketing Data: Retained until you withdraw consent or request erasure, whichever is earlier.

Upon the expiry of the applicable retention period, personal data will be securely deleted or irreversibly anonymised so that it can no longer be associated with an identifiable individual.

lv88b implements robust technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our security infrastructure includes:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the lv88b Platform.
• Two-factor authentication (2FA) available for all registered Accounts as an additional layer of access control.
• Secure, encrypted storage for sensitive personal and financial data with strict access controls limiting internal staff access on need-to-know basis.
• Regular security audits, penetration testing, and vulnerability assessments conducted by independent cybersecurity professionals.
• Comprehensive staff training on data protection obligations and security protocols.

While lv88b takes all reasonable precautions to protect your data, no online platform can guarantee absolute security against all possible threats. You are responsible for maintaining the confidentiality of your own lv88b Account credentials.

As a Data Subject, you have specific rights in relation to the personal data lv88b holds about you. lv88b is committed to respecting and facilitating these rights in a timely and transparent manner. Your rights include:

• Right of Access: You have the right to request a copy of the personal data lv88b holds about you, and to be informed about how it is being used.
• Right to Rectification: You may request that lv88b corrects any inaccurate or incomplete personal data held in your Account.
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to lv88b's legal retention obligations.
• Right to Restrict Processing: You may request that lv88b restricts the processing of your personal data in certain circumstances — for example, while the accuracy of the data is being contested.
• Right to Data Portability: Where processing is based on your consent or contractual necessity, you may request a machine-readable copy of your personal data to transfer to another service provider.
• Right to Object: You have the right to object to the processing of your personal data for direct marketing purposes at any time, and to object to processing based on legitimate interests where you consider your rights and freedoms to override those interests.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

The lv88b Platform may contain links or integrations with third-party services, including licensed international game studio providers, Malaysian payment gateway operators, and analytics tools. lv88b is not responsible for the privacy practices of any third-party service, and we strongly encourage you to review the privacy policies of any third-party platform you access independently of lv88b.

Where lv88b engages third-party data processors on its behalf — such as payment processors and KYC providers — those processors are required to act only lv88b's documented instructions and are bound by contractual data processing agreements that impose equivalent data protection obligations to those described in this Policy.

The lv88b Platform is strictly intended for individuals aged 21 years and above only. lv88b does not knowingly collect, process, or retain personal data belonging to individuals under the age of 21. Age verification is a mandatory step in the account registration and KYC process.

If lv88b becomes aware that personal data has been collected from an individual below the minimum age threshold, that data will be deleted promptly and the associated Account will be permanently closed. If you believe that a minor's personal data has been inadvertently submitted to lv88b, please contact our support team immediately.

lv88b reserves the right to update or revise this Privacy Policy at any time to reflect changes in applicable law, data processing practices, or Platform services. The "Last Updated" date displayed at the top of this Policy will be revised whenever material changes are made.

Where material changes are made to this Policy, lv88b will endeavour to notify registered Members via email or a prominent notice on the Platform prior to the changes taking effect. Continued use of the lv88b Platform following notification of a revised Policy constitutes your acknowledgement of the changes.

If you have any questions, concerns, or requests relating to this Privacy Policy or lv88b's data processing practices, please contact us through any of the following channels:

• Live Chat: Available 24/7 directly on the lv88b Platform. Our support team responds in English, Bahasa Melayu, and Mandarin with an average response time of 3–5 minutes via live chat.
• Email: [email protected] — please include "Privacy Request" in your subject line so our team can route your enquiry to the appropriate contact.
• Support Hours: Our customer support and data protection team is available 24 hours a day, seven days a week, including Malaysian public holidays.

lv88b serves players across Malaysia including Kuala Lumpur, Petaling Jaya, Penang, Johor Bahru, Shah Alam, and Bangsar. We are committed to addressing all privacy-related requests fairly, promptly, and in a manner that respects your rights as a Data Subject.